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Success Stories

Holiday Inn Santa Maria

Market: Santa Barbara, CA

# of Rooms: 207 Rooms

Strategy: Stabilize

RevPAR: Increased by 28%

Occupancy: Increased by 40%

Gross Operating Profit: 53%


The Holiday Inn Santa Maria is a 207 unit full service hotel with a restaurant/lounge and 2,000 square feet of meeting space. High expenses and operational inefficiencies were having a negative impact on profitability.


  • Reduced Hourly labor costs at the front desk, housekeeping and the food & beverage outlets through lean operating procedures
  • Reduced the use of outside contractors
  • Implemented expense reduction efforts which included consolidating vendors to gain better pricing, changing staff uniforms to eliminate dry cleaning costs and utilizing Trigild’s in-house accounting staff to reduce cost of outside accounting firm.
  • Applied processes which ensured that issues are addressed in a timely manner within IHG and by the GM.
  • Executed other initiatives such as weekly revenue management calls along with front office and sales training that helped increase revenue.


  • Reduced payroll costs by nearly $250,000 annually
  • Increased GOP to 53%
  • Increased YTD year over year occupancy market share by 40% and RevPar by 28%
  • Customer service scores have improved in the F&B areas and housekeeping
  • Reduced food costs by 9%, beverage costs by 4%
  • Increased IHG Hotel Rating among all Holiday Inns by 75% to 116