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Success Stories

Hotel – Twin Falls

Property type: Hotel

Location: Twin Falls, ID

SF: 80,000 sq. ft.

Guest rooms: 129 rooms

BACKGROUND

Trigild was brought in as receiver for a 129 room hotel in Idaho. Built in 1996, the  four story hotel is conveniently located near restaurants and shopping in Twin Falls.

When Trigild was selected as receiver, the hotel was facing a number of challenges:

  • Minimal revenue management strategy
  • Hotel wasn’t maximizing opportunities on OTA websites
  • Negligible human resources engagement
  • Low guest satisfaction score
  • Lack of local marketing exposure
  • Outdated PMS system

APPROACH

  • Conducted weekly revenue meetings to analyze property performance , review competition and strategize room rates
  • Engaged in third party agreements with internet booking sites
  • Conducted a thorough HR audit to determine staffing and leadership needs
  • Monitored guest comments to track and address most common issues to improve guest experience
  • Executed a sales and marketing campaign locally and in Boise to increase occupancy
  • Upgraded PMS for enhanced tracking of performance stats

PERFORMANCE SUMMARY

  • Increased year end occupancy rate by 5.5% from 2015 to 2016
  • Increased year end ADR by 5.33% from 2015 to 2016
  • Increased year end RevPAR by $7.06, an increase of 19.6%, year over year
  • Increased GOP to 47.56%
  • Improved guest satisfaction scores