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Executive Team

Judy Hoffman


Bonita Paysour

As the Director of Marketing for Trigild, Ms. Paysour oversees all Trigild marketing efforts including public relations, event marketing, website management/development, social media and email marketing. Ms. Paysour produces the annual Trigild Fall Lender Conference and the Trigild Spring Lender Conference. In addition to her marketing efforts for Trigild, she also provides marketing support to properties under Trigild management, including office buildings, hotels, multifamily complexes and self-storage facilities.

Prior to Trigild, Ms. Paysour directed the marketing strategy for an international franchise B2B consulting firm. She was responsible for not only the corporate/franchise brand marketing but also worked with the member consultants in promoting their business. Under her direction the company provided webinars, seminars and conferences, created websites, provided business development strategies, and social media and email marketing. Previously she worked at HD Supply where she managed event marketing, direct mail and advertising strategies, and The Brain Store where she was the Marketing Communications Manager. She hold a B.A. in Anthropology & Sociology from Davidson College and has furthered her education with courses in graphic design, e-business, and email marketing.


Kevin Berry

Currently charged with overseeing Trigild’s hospitality portfolio, Kevin Berry has managed the operations of more than 150 hotels during his 16-year tenure with the company, overseeing all management, budgeting, employee training and operations, as well as the turnaround and takeovers of a diversity of properties. He oversaw and coordinated the opening, from the ground breaking, of the 180-room full service Holiday Inn Ontario Airport and directed operations at the 10-story, 355-room Fremont Marriott Silicon Valley.

With over 25 years of hotel industry experience, he has overseen both independent and franchised hotels, and worked with numerous full-service and limited service franchises including Marriott, Hilton, Starwood, IHG, Wyndham, Choice, La Quinta.  Additionally, Berry has directed the conversion of independent hotels into franchises and monitored the construction and opening of new hotels.

He holds a Bachelor of Arts degree in Business Management from the University of Colorado.