A longtime Trigild principal, Judy Hoffman provides strategic leadership for the company and together with its executive committee, implements long-range goals, strategies, plans, and policies. Additionally, she directs hundreds employees in regional offices throughout the country, with a focus on managing and maximizing value for assets in industries including hospitality, multifamily, office, industrial, retail and more. Hoffman joined the company in 1984 and before becoming president, served in numerous capacities including directing all new business and marketing activities for hundreds of hotels and restaurants. Additionally, she was instrumental in developing the nationally renowned Trigild Lender Conferences, to be held for the 16th year in San Diego and the sixth year in Dallas. With her direction and vision, the event has become the distressed commercial loan industry’s premier symposium for insight on dealing with non-performing loan portfolios.
Over the years, Hoffman has been involved in the management of over 2,500 hospitality, commercial and multifamily properties and 700 receivership and bankruptcy assignments and has been consistently recognized for her efforts and successes within the real estate industry. She was named one of Real Estate Forum magazine’s “Women of Influence” for four consecutive years and named one of the San Diego Business Journal’s “Women Who Mean Business.”
She is an active member of CREW Network, the industry's premier business networking organization dedicated to supporting the achievements of women in commercial real estate, and has served on CREW’s programs committee to create insightful educational programs and dynamic networking events for members and their guests. She is also a member of the Commercial Real Estate Finance Council, the Hospitality Sales and Marketing Association International, the National Association of Government Guaranteed Lenders and the Risk Management Association.
She holds a bachelor’s degree from San Diego State University and has done post-graduate course work at University of California at San Diego in Finance, Business Management and Marketing.
Currently charged with overseeing Trigild’s hospitality portfolio, Kevin Berry has managed the operations of more than 150 hotels during his 16-year tenure with the company, overseeing all management, budgeting, employee training and operations, as well as the turnaround and takeovers of a diversity of properties. He oversaw and coordinated the opening, from the ground breaking, of the 180-room full service Holiday Inn Ontario Airport and directed operations at the 10-story, 355-room Fremont Marriott Silicon Valley.
With over 25 years of hotel industry experience, he has overseen both independent and franchised hotels, and worked with numerous full-service and limited service franchises including Marriott, Hilton, Starwood, IHG, Wyndham, Choice, La Quinta. Additionally, Berry has directed the conversion of independent hotels into franchises and monitored the construction and opening of new hotels.
He holds a Bachelor of Arts degree in Business Management from the University of Colorado.
As the Director of Marketing for Trigild, Ms. Paysour oversees all Trigild marketing efforts including public relations, event marketing, website management/development, social media and email marketing. Ms. Paysour produces the annual Trigild Fall Lender Conference and the Trigild Spring Lender Conference. In addition to her marketing efforts for Trigild, she also provides marketing support to properties under Trigild management, including office buildings, hotels, multifamily complexes and self-storage facilities.
Prior to Trigild, Ms. Paysour directed the marketing strategy for an international franchise B2B consulting firm. She was responsible for not only the corporate/franchise brand marketing but also worked with the member consultants in promoting their business. Under her direction the company provided webinars, seminars and conferences, created websites, provided business development strategies, and social media and email marketing. Previously she worked at HD Supply where she managed event marketing, direct mail and advertising strategies, and The Brain Store where she was the Marketing Communications Manager. She hold a B.A. in Anthropology & Sociology from Davidson College and has furthered her education with courses in graphic design, e-business, and email marketing.