As the Director of Marketing for Trigild, Ms. Paysour oversees all Trigild marketing efforts including public relations, event marketing, website management/development, social media and email marketing. Ms. Paysour produces the annual Trigild Fall Lender Conference and the Trigild Spring Lender Conference. In addition to her marketing efforts for Trigild, she also provides marketing support to properties under Trigild management, including office buildings, hotels, multifamily complexes and self-storage facilities.
Prior to Trigild, Ms. Paysour directed the marketing strategy for an international franchise B2B consulting firm. She was responsible for not only the corporate/franchise brand marketing but also worked with the member consultants in promoting their business. Under her direction the company provided webinars, seminars and conferences, created websites, provided business development strategies, and social media and email marketing. Previously she worked at HD Supply where she managed event marketing, direct mail and advertising strategies, and The Brain Store where she was the Marketing Communications Manager. She hold a B.A. in Anthropology & Sociology from Davidson College and has furthered her education with courses in graphic design, e-business, and email marketing.